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Facebook chatbot how to#

Make sure to program your Messenger bot to connect your prospect to your customer service team if it’s unable to answer a question, like Sephora does here: Enhance Customer Experienceīy 2021, customer experience is anticipated to rank higher than product and price as a brand differentiator. Ouch.Ĭhatbots can prevent this from happening by instantly responding to your customer. Not to mention, if you take too long to respond, your customer could start looking for alternatives. Any delay here will leave you at risk of offending your customer. This subtly pushes your audience to browse your menu so they can get an idea of what you bring to the table.Īccording to The Social Habit, 42 percent of customers expect you to get back to their queries on social media within 60 minutes.

Provide automatic-response buttons in your Messenger window.

Say hello and tell them what your business has to offer, like Domain does:

Send a greeting message to your prospect.

A Facebook chatbot can ensure that potential leads stay aware of your brand by engaging with them through live chat. So should you let bygones be bygones? Absolutely not. It’s also possible that they heard about your business elsewhere and decided to follow your page.īut in the whirlpool of pages they see on their newsfeed, it’s likely they’ll forget about your business in only a few days. Build Brand AwarenessĬhances are that a potential lead liked your Facebook page because they enjoyed a picture you shared. Here’s a look at some of its biggest benefits. For example, you can engage your audience with interactive content, drive traffic to your latest blog post, share shipping details and more. There are tons of ways you can use a Messenger bot to win at Facebook marketing.

Facebook chatbot how to#

So how can you use a Facebook chatbot for your business? How to Use Facebook Messenger Bots?

Just look at how their usage has branched out to different areas:

Plus, chatbots are not going out of business anytime soon.

People are three times more likely to interact with your bot than read your marketing emails.

However, a recent HubSpot survey found that 40 percent of respondents didn’t care whether there’s a bot or a human on the other end, as long as they get their answer. Some customers may prefer human interaction over talking to a bot.This number must have grown by now since the statistic is sourced from a 2017 survey. 21 percent of surveyed consumers think that chatbots are the easiest way to contact a business.It can also walk your customers through your product collection, or supply them with your phone number or address.īut these are just statements with a bunch of examples added to the mix, aren’t they? No worries, here’s solid proof: It answers queries quickly - queries that you’d be in charge of responding to if bots didn’t exist. In addition to that, a Messenger bot saves you time. It answers their questions instantly - saving them from having to Google your site, head to the FAQ section, look for the question they have, and finally, get an answer. Think of a Messenger bot as your Facebook assistant that converses with your audience.įrom a customer’s perspective, a Facebook Messenger chatbot is a lifesaver. Or it could be as smart as helping them find the right product or change their reservation like Marriot’s Facebook chatbot does.

The conversation could be as basic as directing them to your product page. A chatbot is an artificial intelligence program that can chat with your customers on your behalf with pre-programmed responses to frequently asked questions.